We would like to announce that with effect from 1st January 2015, Springwood will cater exclusively for adults.
Fewer and fewer families have been staying with us over recent years and therefore we decided it was time to carry out some market research into whether or not this was still a target market for Springwood.
Once completed, the survey showed us that, more and more, our Art Deco style and peaceful surroundings are attracting guests who are travelling without children.
Business travellers tell us that they want to be able to concentrate on finishing that last report at night in peace before enjoying an all-important uninterrupted night’s sleep before heading off to their morning business meeting refreshed and revitalised.
More and more short-break visitors are travelling without children and they have shared that a break away for them is all about sitting back, relaxing and not worrying about being disturbed by children or grandchildren!
As you know, as well as being the perfect location for airport travellers, Springwood is surrounded by spectacular countryside, beautiful National Trust sites and of course London is practically on our doorstep. The survey identified that it really is becoming the perfect destination for a quieter “Adult Only” break away.
In addition to what the research tells us, we also have our final phase of refurbishment works taking place this winter and as we continue to develop our Art Deco theme into the remaining rooms, unfortunately they will not be the family friendly rooms they once were but will become more spacious, luxury double and twin rooms.
When we took all this into account, and after much thought, we made the business decision to cater exclusively for adults from the New Year.
This doesn’t meant that we have not enjoyed families staying with us, quite the opposite but, as we are sure you will appreciate, it makes business sense to ensure we are listening to the majority of our current and potential guests.